The Falls

Over the span of 4 months. I led the creative direction and overall marketing for one of Atlanta’s most storied homes. The Falls is a mid-century modern marvel in the heart of Atlanta with a 120-foot cascading waterfall for a backyard. This home was so storied and special, my team and I had to execute it to a level of quality that matched.

Through print material, short-form video creation, and photography, we accomplished just that. We garnered national attention to our website through various features in online magazines, as well as had over 4 million views on our socials.

For this project, I was in charge of creative direction, short form content creation (directing, shooting and editing), as well as all photography and website design you see at the link below.